Tuesday, September 7, 2021

IAS Study Shows Ad Context Increases Memorability Up to 40%

NEW YORK, Sept. 7, 2021 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today released The Context Effect, the company's latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a...



from PR Newswire: https://ift.tt/3yNF1Vp

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