Monday, February 1, 2021

Super Bowl Commercials: What Started the Strategy of Agencies Scooping Themselves?

CLEVELAND, Feb. 1, 2021 /PRNewswire/ -- Prior to 1997, no one would ever think of previewing an ultra-secret Super Bowl ad prior to the game to risk taking away from that big reveal on Super Sunday. It just wasn't done. That is … until Dirt Devil and their PR firm, Falls, had the risky...



from PR Newswire: https://ift.tt/3pzE3bH

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